{"id":624,"date":"2026-03-05T11:32:26","date_gmt":"2026-03-05T10:32:26","guid":{"rendered":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/?p=624"},"modified":"2026-03-05T13:34:53","modified_gmt":"2026-03-05T12:34:53","slug":"publicites-stereotypees","status":"publish","type":"post","link":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/2026\/03\/05\/publicites-stereotypees\/","title":{"rendered":"Publicit\u00e9s st\u00e9r\u00e9otyp\u00e9es ?"},"content":{"rendered":"\n<p>Des \u00e9l\u00e8ves ont r\u00e9alis\u00e9 un travail de parodie autour de publicit\u00e9s habituellement destin\u00e9es aux femmes. Pour cela, ils ont recr\u00e9\u00e9 ces publicit\u00e9s en inversant les r\u00f4les : les m\u00eames produits et les m\u00eames messages ont \u00e9t\u00e9 pr\u00e9sent\u00e9s comme s\u2019ils s\u2019adressaient aux hommes.<\/p>\n\n\n\n<p>Ce d\u00e9calage volontaire met en \u00e9vidence le caract\u00e8re souvent tr\u00e8s st\u00e9r\u00e9otyp\u00e9 de ces campagnes publicitaires. En transposant ces codes au masculin, les \u00e9l\u00e8ves montrent \u00e0 quel point certains discours reposent sur des clich\u00e9s li\u00e9s au genre. Leur d\u00e9marche invite ainsi \u00e0 prendre du recul face \u00e0 la publicit\u00e9 et \u00e0 r\u00e9fl\u00e9chir aux repr\u00e9sentations qu\u2019elle v\u00e9hicule.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/webradio.ac-clermont.fr\/nextcloud\/s\/sLoF24wDzTRrcQk\/download\"><\/audio><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des \u00e9l\u00e8ves ont r\u00e9alis\u00e9 un travail de parodie autour de publicit\u00e9s habituellement destin\u00e9es aux femmes. Pour cela, ils ont recr\u00e9\u00e9 ces publicit\u00e9s en inversant les r\u00f4les : les m\u00eames produits et les m\u00eames messages ont \u00e9t\u00e9 pr\u00e9sent\u00e9s comme s\u2019ils s\u2019adressaient aux hommes. Ce d\u00e9calage volontaire met en \u00e9vidence le caract\u00e8re souvent tr\u00e8s st\u00e9r\u00e9otyp\u00e9 de ces [&hellip;]<\/p>\n","protected":false},"author":629,"featured_media":625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":{"0":"post-624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chroniques","8":"category-zero-cliche","9":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/posts\/624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/users\/629"}],"replies":[{"embeddable":true,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/comments?post=624"}],"version-history":[{"count":2,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/posts\/624\/revisions"}],"predecessor-version":[{"id":630,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/posts\/624\/revisions\/630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/media\/625"}],"wp:attachment":[{"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/media?parent=624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/categories?post=624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediascol.ac-clermont.fr\/college-le-monteil-monistrol-sur-loire\/wp-json\/wp\/v2\/tags?post=624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}